Josh Crandall
Résumé · UX & Product Design

Josh
Crandall

User-Centered UX / Product Design Leader
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Summary

UX and Product Design leader with 14+ years of experience designing complex digital products and platforms across healthcare, enterprise, and consumer environments. Skilled in UX strategy, user research, information architecture, interaction design, and product design for multi-stakeholder systems.

Known for guiding teams from ambiguous problem spaces to clear, actionable experience strategies through research, stakeholder alignment, and structured discovery. Background in architecture and industrial design brings a systems-thinking approach to solving complex experience challenges by translating user insights, analytics, and business goals into scalable design solutions that support measurable outcomes.

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Experience
APAX Software Logo
APAX Software Apr 2021 — Jan 2026
Senior UX Designer

Led all discovery and design efforts including in-depth qualitative and quantitative user research, wireframing, mockups, prototypes, user testing, design systems, and QA for large, multi-faceted organizations.

Client list includes
UK HealthCare Presbyterian Church (USA) Keeneland Association City of Lexington, KY Activate Games
Cornett Logo
Cornett Oct 2015 — Mar 2021
User Experience Designer

First UX design hire at a full-service marketing agency. Tasked with implementing design-thinking methods and defining process across a range of projects and industries.

Client list includes
Valvoline Tempur-Sealy International GE Appliances A&W Restaurants UK HealthCare Keeneland Association Visit LEX
Freelance Jan 2013 — Oct 2015
Product Design, Research, Strategy & UX
Client list includes
Kentucky for Kentucky Harvard Transactional Law Clinic Cornett IMS
Peter Solomon Design Logo
Peter Solomon Design May 2012 — Sep 2012
Industrial Designer — Contract
Client list includes
Bell + Howell Twitch Technologies
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Education
MFA Industrial Design Savannah College of Art & Design 2014
MA Design Management Savannah College of Art & Design 2012
BA Architecture University of Kentucky 2008